Founded in 1995, Cello® Pens is India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. Cello® started its journey in 1995 by manufacturing & marketing a wide range of classic ball pens with imported tips and German inks. Focusing on innovation, high-quality pens, and leading-edge technologies, Cello soon became India’s most loved writing instruments brand over the years. In December 2015, the French stationery major BIC® acquired 100 percent ownership in Cello® writing and the company was renamed as "BIC Cello (India)".
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